“Be Part of the Action!” Campaign for TIFF 2017

Using the campaign name as inspiration, I created a brand that comprises a stylised ticket being torn, which also doubles as a clapperboard used on film sets. This design went through several different iterations with the final style being simplified to look like a border for the headline and any additional content. Having established the campaign brand, I was then tasked with building it out to the different deliverables: transit ads, banners, print materials, video assets, etc.


Campaign (Print, Video, SocialĀ  & OOH)


The Ontario College of Trades


Graphic Designer


Summer/Fall 2017